A lead is a prospect you are working to sign up. It holds the same contact details as a customer, plus where the lead came from and who is chasing it, without creating a billable account until the deal is done.





| Card | Fields |
|---|---|
| Lead Details | Status, Company, Title, Name, Middle Name, Surname, Sex, Date Of Birth, Logo. |
| Contact Details | Phone, Mobile, Fax, Email, Website, Primary Address (with Is PO Box), Billing Address, City, State, Country, Comments. |
| Acquisition Details | Lead Type (Business, Commercial, Residential), Lead Source (Facebook, Google, Referral, Unknown), Assigned User. |
| Security | Security Question, Security Answer, Security. Carried over to the customer record for caller verification. |
Statuses, types and sources are lookup tables: Admin → Lookup Tables → Leads Status, Lead Types and Lead Sources.
The Leads list filters by Conversion Status (current leads or converted), Assigned User and Created date range. Open a lead to update it, add notes, or convert it into a customer once they sign.
Related: Create a customer, Customer details.